Case Study Archive

Outback Produce Finds New Shores

One of the ways Outback Business Networks can fill a gap for small outback businesses is to provide opportunities for them to join bigger supply chains.

For this reason the Networks invited Woolworths to the table to talk about ways member businesses could supply the local produce sections of their stores – delivering directly from the producer to the supermarket in local regions.

Several connections were made during and after this forum, one of which was for Jude Mayall at Outback Chef.

Jude sent samples of her products to Woolworths and she is currently in discussions about pricing and when her products can go on the shelves in her local region.


Mentors in the Networks

As an active member of Outback Business Networks, Colin Leel from Travel Australia with AusEmade has provided mentoring support for other members of the Networks in digital literacy, communications and marketing.

When asked about the usefulness of the mentoring to her business, Dianne Logan from Your Special Events and Catering said Colin’s help in setting up her business Facebook – has helped the page gain more members or ‘likes’ and therefore has increased her market reach.

Colin is adept at social media and makes much use of it to promote his business. He is also keen to help other Networks’ members improve their digital literacy.

As a result of the benefits realised by businesses that have accessed Colin’s one-on-one support, Outback Business Networks is in discussions with members about establishing a Small Business Mentor program.

Historic Mines Trail Cross-border Cluster

Cross-sector and cross-border connections are an important part of strengthening outback business.

A discussion at a Tourism and Related Industries Forum in March 2013 led to a proposal to set up a cross-border, historic mine tour as a tourism journey rather than a single destination.

An enthusiastic cross-border business cluster was formed as a result of that discussion.
Businesses in the cluster include: McDonald Downs Station and Gemtree Caravan Park in Central Australia, Red Dingo Corporation at Arltunga, Old Timer’s Mine in Coober Pedy, Blinman Heritage Mine in the Flinders Ranges, and Regional Development Far North South Australia.|

They have agreed to develop a map for an itinerary-based historic mine route, are currently deciding on a name for the cluster, and are looking at funding options and setting up online.

Any business on the route from the Flinders Ranges to Gemtree and Arltunga can join the cluster.

Member to Member Discount

Outback Business Networks invites members to participate in member-to-member discount services.

David Sanders from alternative energy supplier Smart Options based in Ballarat, Victoria, offered members a new solar hot water system at a discounted price of $1200 for the system - including free installation.

All travel costs were borne by Smart Options.

The company also offered one Networks’ member a free solar hot water system and installation in exchange for regular updates via a data monitoring system – to help them further improve its efficiency.

BT Remote Solutions in Alice Springs responded to the offer.

Further Case Studies

Case Studies 1

Case Studies 2

Case Studies 3