WA based Outback Business Network member to feature in ABC’s Australian Story

Murchison based pastoralist and Desert Knowledge Australia Outback Business Networks (OBN) member, Frances Jones of Wooleen Station will feature in ABC TV’s Australian Story on 5 March.

The program will focus on the challenges facing the region as a result of overstocking by sheep early last century.

Ms Jones will speak on the future economic sustainability issues for pastoralists and neighbours.

In recognition of the need to create economic diversity and strengthen her property’s financial position, Ms Jones and partner David Pollock have created a pastoral stay business which has won a number of awards since its inception in 1993. Wooleen Station covers 152,000ha and is 680km north of Perth.

Part of their strategy was to join the Outback Business Networks to connect with other like-minded businesses and keep in touch with professional development and networking opportunities.

Ms Jones, through the facilitation of Mid West Gascoyne Network Development Officer, Megan Howlett, is one of the driving forces behind Bush Beds.

Bush Beds is a network of pastoralists who are in the tourism industry. They are working together to attract more tourists and money into the region.

Ms Jones said ABC TV contacted her regarding Australian Story late last year after becoming aware of the challenges facing pastoralists in her immediate area.

OBN Director, Mike Crowe, said Ms Jones was an excellent example of the drive and passion behind many OBN business members.

“Frances clearly demonstrates the capacity of business people to network and connect to meet the challenges of doing business in remote Australia,” he said.

“OBN is delighted to be working with our partner in the region, Regional Development Australia executive officer Mr Alan Bradley, to support business such as Wooleen Station.”

Mr Bradley said it was a priority of RDA to build economic prosperity and opportunities for its remote businesses.

Australian Story featuring Wooleen Station, will air on ABC TV on Monday 5 March.

Media contact: Megan Howlett M 0418 359 239