Businesses come face to face with the benefits of Facebook

Outback-based businesses will share their stories about getting the best out of Facebook and other social media at a special Outback Business Networks cross-border meeting next week.

Three businesses, one from Western Australian and two from Alice Springs will share their stories at the Facing Facebook meeting about how to promote and build Outback businesses using social media.

Topics to be discussed include choosing good content, linking to your business website, getting more likes, things to watch out for and how to turn virtual interest into foot traffic.

According to Outback Business Networks director, Mike Crowe, the meeting on February 20 is a business-to-business forum on best practice for using Facebook and marketing businesses.

“Many of our businesses in the 1500-strong network have identified this as a priority for their business,” he said.

“They want to know how to get the most out of social media and be part of the new digital economy.”

The cross-border meeting features three businesses working across the tourism, local produce, mining services, sustainable building and creative industry sectors that have successfully used Facebook to promote their business and grow their customer base.

There has already been a big response with businesses from around Australia registering to take part in the virtual meeting which links businesses together via their computers using video and telephone links.

“The keen interest demonstrates what a big issue this is for small business,” Mr Crowe said.

Outback Business Networks is a Desert Knowledge Australia program that aims to reduce costs through shared marketing and subsidised training opportunities, increase revenue through collaboration, save time accessing information and contacts and connect with like-minded businesses across industry, region and Outback Australia.

Facing Facebook: Turn virtual interest into real interest, will be held on Wednesday February 20 and will run for 90 minutes. It is free to Outback Business Networks members.

The speakers are: Justine Thomson from Kalgoorlie-Boulder Chamber of Commerce, Ben Clifton, Business Manager, Caltex Indervon Pty Ltd in Alice Springs and Colin Leel, Director of Travel Australia with AusEmade and Manager of Vatu Sanctuary, Alice Springs.

The Meeting times are: WA: 1.00pm (AWST); NT: 2.30pm (ACST); SA & Broken Hill: 3.30pm (ACDT); QLD: 3.00pm (AEST); VIC & NSW: 4.00pm (AEDT)

For details, to register or become a Networks member contact freecall 1800 603 866 or click here. Membership of Outback Business Networks is free.

For more information, photographs or to arrange interviews please contact:
P: 08 8959 6027 M: 0418 810 785